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~isPartOf:"Journal of advertising research"
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Werbung
240
Advertising
215
Advertising effects
99
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99
Consumer behaviour
69
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69
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28
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Journal of advertising research
IMF Staff Country Reports
455
Working paper / National Bureau of Economic Research, Inc.
384
NBER working paper series
358
NBER Working Paper
321
Discussion paper / Centre for Economic Policy Research
314
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
308
SpringerLink / Bücher
301
Discussion paper series / IZA
295
Working paper
279
Applied economics
274
IZA Discussion Papers
244
Intereconomics : review of European economic policy
239
CESifo working papers
238
IMF Working Papers
234
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
207
IZA Discussion Paper
196
International Journal of Energy Economics and Policy : IJEEP
192
MPRA Paper
189
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
European Journal of Marketing
184
Ifo Schnelldienst
176
Journal of advertising : official publication of the American Academy of Advertising
173
United Nations publication
165
Europa-Archiv / Beiträge und Berichte : Zeitschrift für internationale Politik ; Halbmonatsschrift der Deutschen Gesellschaft für Auswärtige Politik
163
IMF working papers
162
Energy economics
159
Applied economics letters
156
Economics letters
155
Journal of marketing communications
152
Journal of Consumer Marketing
138
CESifo Working Paper
135
Ifo-Schnelldienst
130
ifo Schnelldienst
128
Die Bank
127
Discussion papers / CEPR
123
Economic modelling
123
Journal of common market studies : JCMS
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ECONIS (ZBW)
243
Showing
1
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10
of
243
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date (oldest first)
1
The power of inertia : conservatism in marketing resource allocation
Corstjens, Marcel
;
Umblijs, Andris
;
Wang, Chao
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009267473
Saved in:
2
How publicity and
advertising
spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than
advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
3
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future
advertising
-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
4
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and
advertising
spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
5
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
6
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
7
When brands go dark : a replication and extension : examining market share of brands that stop
advertising
for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
8
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
9
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
10
Immersive
advertising
: a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Cohen, Justin
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10015071676
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