Narrow search
Showing 1 - 10 of 421
Cover Image
Exploding the legend of TV advertising and price promotions
Harvey, Bill; Herbig, Terese; Keylock, Matthew; … - In: Journal of advertising research 52 (2012) 3, pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Cover Image
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: Journal of advertising research 54 (2014) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
Cover Image
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Cover Image
Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean; Ferraro, Carla; Demsar, Vlad; Cohen, Justin; … - In: Journal of advertising research 64 (2024) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10015071676
Cover Image
What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben; Yau, Amy; Yule, Jennifer; Osadchaya, Elena; … - In: Journal of advertising research 64 (2024) 3, pp. 255-283
Persistent link: https://www.econbiz.de/10015071674
Cover Image
Use and abuse of cultural elements in multicultural advertising
Burgos, David - In: Journal of advertising research 48 (2008) 2, pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Cover Image
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Cover Image
The effectiveness of using a global look in an Asian market
Chang, Chingching - In: Journal of advertising research 48 (2008) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Cover Image
Exploring the effectiveness of advertising in the ABC.com Full Episode Player
Loughney, Mark; Eichholz, Martin; Hagger, Michelle - In: Journal of advertising research 48 (2008) 3, pp. 320-328
Persistent link: https://www.econbiz.de/10003768747
Cover Image
"Make measurable what is not so": consumer mix modeling for the evolving media world
Hallward, John - In: Journal of advertising research 48 (2008) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10003768758