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Media usage
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Journal of advertising research
Technological forecasting & social change : an international journal
137
International journal of production research
106
Zentralblatt für Bibliothekswesen
94
Journal of business research : JBR
87
European journal of operational research : EJOR
86
DBI-Materialien
84
International journal of business information systems : IJBIS
84
Journal of information & knowledge management : JIKM
82
Zeitschrift für Bibliothekswesen und Bibliographie : vereinigt mit Zentralblatt für Bibliothekswesen ; ZfBB ; Organ des wissenschaftlichen Bibliothekswesens
80
Libri : international journal of libraries and information studies
76
International journal of production economics
72
SpringerLink / Bücher
65
The library quarterly : information, community, policy
51
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of retailing and consumer services
48
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
47
Bericht über die ... Tagung / Arbeitsgemeinschaft d. Spezialbibliotheken, (ASpB)
43
Information systems and e-business management : ISeB
42
Library trends
41
Media-Perspektiven
41
Unesco bulletin for libraries
41
Decision support systems : DSS ; the international journal
40
IEEE transactions on engineering management : EM
37
The journal of media economics
37
Business process management journal
36
Information technology and management
34
International journal of information technology and management : IJITM
34
Special libraries : official journal of the Special Libraries Association
34
Electronic commerce research
33
European Journal of Operational Research
32
Zeitschrift für Bibliothekswesen und Bibliographie / Sonderhefte : ZfBB ; Organ des Vereins Deutscher Bibliothekare u. des Vereins der Diplom-Bibliothekare an Wissenschaftlichen Bibliotheken
31
Biblos : Beiträge zu Buch, Bibliothek und Schrift
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
International Journal of Information Technology & Decision Making (IJITDM)
30
Knowledge and information systems : an international journal
30
NBER working paper series
29
HMD : Praxis der Wirtschaftsinformatik
28
International journal of accounting information systems
28
International journal of networking and virtual organisations : IJNVO
28
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ECONIS (ZBW)
28
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1
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
2
Hispanic ethnicity and media behavior
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
Saved in:
3
Television attitudes and TV types of African-Americans, Latinos, and Caucasians
Albert, Terric C.
;
Jacobs, Randy D.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003742672
Saved in:
4
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
5
Long tail media in store
Sorensen, Herb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 329-338
Persistent link: https://www.econbiz.de/10003768756
Saved in:
6
Wired China : the power of the world's largest internet population
Riegner, Cate
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 496-505
Persistent link: https://www.econbiz.de/10003797956
Saved in:
7
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
8
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
9
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
10
Cracking the cross-media code : how to use single-source measures to examine media cannibalization and convergence
Enoch, Glenn
;
Johnson, Kelly
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003991752
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