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Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
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Putting listening to work : the essentials of listening
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
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The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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Editorial: A crisis of marketing conscience
Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 3, pp. 451-452
Persistent link: https://www.econbiz.de/10009383716
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How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Tevi, Alexander; Koslow, Scott - In: Journal of advertising research 58 (2018) 1, pp. 111-128
Persistent link: https://www.econbiz.de/10011875525
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Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas; Henkel, Sven; Herzog, Walter - In: Journal of advertising research 48 (2008) 2, pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
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A classic formula : end-to-end insight with added productivity
Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
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The value of listening : heeding the call of the snuggle
Wiesenfeld, David; Bush, Kristin; Sikdar, Ronjan - In: Journal of advertising research 50 (2010) 1, pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
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The power of Atlas : why in-store shopping behavior matters
Suher, Jacob; Sorensen, Herb - In: Journal of advertising research 50 (2010) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10003971412