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Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen; Eleuch, Amira - In: Journal of advertising research 61 (2021) 1, pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
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E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy
Phua, Joe - In: Journal of advertising research 59 (2019) 2, pp. 242-254
Persistent link: https://www.econbiz.de/10012109435
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna; Smith, Alexandria; Kenney, Tricia; … - In: Journal of advertising research 56 (2016) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.; Phillips, Joan M. - In: Journal of advertising research 59 (2019) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
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Building a foundation for neuromarketing and consumer neuroscience research : how researchers can apply academic rigor to the neuroscientific study of advertising effects
Ramsøy, Thomas Z. - In: Journal of advertising research 59 (2019) 3, pp. 281-294
Persistent link: https://www.econbiz.de/10012118863
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Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander; Koslow, Scott; Parker, John - In: Journal of advertising research 59 (2019) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
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Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle; Chiu, Chung-Kit - In: Journal of advertising research 59 (2019) 3, pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
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Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Hornik, Jacob; Ofir, Chezy; Rachamim, Matti - In: Journal of advertising research 57 (2017) 3, pp. 305-318
Persistent link: https://www.econbiz.de/10011756545