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In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M. - In: Journal of advertising research 56 (2016) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
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Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno; Christodoulides, George; Dąbrowski, … - In: Journal of advertising research 56 (2016) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
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What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of advertising research 56 (2016) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
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The gender gap : brain-processing differences between the sexes shape attitudes about online advertising
Goodrich, Kendall - In: Journal of advertising research 54 (2014) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10010354593
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Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer; Bormann, Patrick; Hundt, Michael - In: Journal of advertising research 59 (2019) 3, pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
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When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara; Guerini, Carolina; Michaelidou, Nina - In: Journal of advertising research 57 (2017) 3, pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
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Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon; Shin, Dong-Hee - In: Journal of advertising research 57 (2017) 3, pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
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When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.; Best, Christoph; Shobowale, Sheethal; … - In: Journal of advertising research 57 (2017) 3, pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
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Precise targeting foiled by imprecise data : why weak data accuracy and coverage threaten advertising effectiveness
Sylvester, Alice K.; Spaeth, Jim - In: Journal of advertising research 59 (2019) 2, pp. 133-136
Persistent link: https://www.econbiz.de/10012109414