When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Year of publication: |
September 2017
|
---|---|
Authors: | Stocchi, Lara ; Guerini, Carolina ; Michaelidou, Nina |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 3, p. 260-271
|
Subject: | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application |
-
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon, (2020)
-
Oh, Yun Kyung, (2015)
-
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F., (2023)
- More ...
-
Is a 'niche' brand in the market also a 'niche' in consumers' mind?
Stocchi, Lara,
-
Identification of two decisionāmaking paths underpinning the continued use of branded apps
Stocchi, Lara, (2020)
-
Drivers and outcomes of branded mobile app usage intention
Stocchi, Lara, (2019)
- More ...