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Incremental clicks : the impact of search advertising
Chan, David X.; Yuan, Yuan; Koehler, Jim; Kumar, Deepak - In: Journal of advertising research 51 (2011) 4, pp. 643-647
Persistent link: https://www.econbiz.de/10009501937
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Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong; Frankwick, Gary L.; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
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Social-media early adopters don't count
Yeo, T. E. Dominic - In: Journal of advertising research 52 (2012) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10009663648
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Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat - In: Journal of advertising research 52 (2012) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
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The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
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The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.; Mane, Sherrill; Laszlo, Joe - In: Journal of advertising research 50 (2010) 4, pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
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Using adolescent eHealth literacy to weigh trust in commercial web sites : the more children know, the tougher they are to persuade
Hove, Thomas; Paek, Hye-jin; Isaacson, Thomas - In: Journal of advertising research 51 (2011) 3, pp. 524-537
Persistent link: https://www.econbiz.de/10009383687
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Online privacy trustmarks : enhancing the perceived ethics of digital advertising
Stanaland, Andrea J. S.; Lwin, May O.; Miyazaki, Anthony D. - In: Journal of advertising research 51 (2011) 3, pp. 511-523
Persistent link: https://www.econbiz.de/10009383689