Narrow search
Showing 1 - 3 of 3
Cover Image
How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.; Isaac, Mathew S.; Malthouse, Edward C. - In: Journal of advertising research 56 (2016) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
Cover Image
Managing Media and Advertising Change with Integrated Marketing
Calder, Bobby J.; Malthouse, Edward C. - In: Journal of advertising research 45 (2005) 4, pp. 356-361
Persistent link: https://www.econbiz.de/10006499570
Cover Image
New Media Interactive Advertising vs Traditional Advertising - The current hype on "interactive advertising" is that it will change the world as we know it. This study explores the...
Bezjian-Avery, Alexa; Calder, Bobby; Iacobucci, Dawn - In: Journal of advertising research 38 (1998) 4, pp. 23-32
Persistent link: https://www.econbiz.de/10006521989