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EDITORIAL - What Drives Renewa...
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Journal of advertising research
European Journal of Marketing
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Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Farrelly, Francis
;
Quester, Pascale
;
Greyser, Stephen A.
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 339-348
Persistent link: https://www.econbiz.de/10006499574
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2
Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
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3
Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe
Lardinoit, Thierry
;
Quester, Pascale G.
- In:
Journal of advertising research
41
(
2001
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10006512833
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Advertising and Promotion Leverage on Arts Sponsorship Effectiveness
Quester, Pascale G.
;
Thompson, Beverley
- In:
Journal of advertising research
41
(
2001
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10006512834
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