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Pitt, Leyland F.
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Berthon, Pierre R.
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Journal of advertising research
Business horizons
49
Business Horizons
13
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
9
International journal of wine business research : IJWBR
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MIS quarterly executive : a research journal devoted to improving practice
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Management information systems : mis quarterly
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Marketing intelligence & planning
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International journal of technology marketing : IJTMkt
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Journal of financial services marketing : JFSM
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AMS review : official publication of the Academy of Marketing Science
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European Journal of Marketing
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Journal of Business Research
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California management review
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California management review : CMR
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Decision support systems : DSS ; the international journal
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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Journal of Managerial Psychology
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Journal of managerial psychology
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Operations research, Management science : OR MS ; the international literature digest
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Information technology for development : an internat. journal
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International review of entrepreneurship : IRE
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Journal of management information systems : JMIS
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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South African Journal of Business Management
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The journal of strategic information systems : incorporating International Information Systems
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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Corporate communications : an international journal
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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1
The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Journal of advertising research
36
(
1996
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10006529285
Saved in:
2
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
3
The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
Saved in:
4
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
5
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
6
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
7
A 60-year bibliographic review of the Journal of Advertising Research : perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.
;
Park, Andrew
;
Pitt, Leyland F.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 353-360
Persistent link: https://www.econbiz.de/10012495734
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