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Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.; Schweidel, David A. - In: Journal of advertising research 51 (2011) 4, pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan; Kent, Robert J. - In: Journal of advertising research 53 (2013) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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Observations - Second-By-Second Looks at the Television Commercial Audience - Television audience measurement needs competition, new technology, larger samples, more granular data,...
Kent, Robert J. - In: Journal of advertising research 42 (2002) 1, pp. 71-78
Persistent link: https://www.econbiz.de/10006509565
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The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries - Which is more important in driving consumers' e-commerce purchase behavior and loyalty: Perceived we...
Lynch, Patrick D.; Kent, Robert J.; Srinivasan, Srini S. - In: Journal of advertising research 41 (2001) 3, pp. 15-24
Persistent link: https://www.econbiz.de/10006511961
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Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses
Kent, Robert J. - In: Journal of advertising research 35 (1995) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10006534067