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Using brand websites to build brands online : a product versus service brand comparison
Dou, Wenyu; Krishnamurthy, Sandeep - In: Journal of advertising research 47 (2007) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
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Will Internet Users Pay for Online Content?
Dou, Wenyu - In: Journal of advertising research 44 (2004) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10006503550
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THE WEB - Using Corporate Websites for Export Marketing - To better serve international customers through the Internet, exporters should strengthen their websites' communication or...
Dou, Wenyu; Nielsen, Ulrik; Tan, Chee-Ming - In: Journal of advertising research 42 (2002) 5, pp. 105-116
Persistent link: https://www.econbiz.de/10006508009
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How Smart Are "Smart Banners"?
Dou, Wenyu; Linn, Randy; Yang, Sixian - In: Journal of advertising research 41 (2001) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10006511492
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Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites
Ghose, Sanjoy; Dou, Wenyu - In: Journal of advertising research 38 (1998) 2, pp. 29-44
Persistent link: https://www.econbiz.de/10006522891
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Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong; Frankwick, Gary L.; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
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China's Advertising and the Export Marketing Learning Curve: The First Decade
Zhou, Nan; Belk, Russell W. - In: Journal of advertising research 33 (1993) 6, pp. 50-66
Persistent link: https://www.econbiz.de/10006540259
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The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
Yang, Zhilin; Bi, Zili; Zhou, Nan - In: Journal of advertising research 45 (2005) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10006499589
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ENGAGING WITH DIGITAL CHINA - Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Wei, Yinghong; Frankwick, Gary L; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009815786