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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
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The effectiveness of using a global look in an Asian market
Chang, Chingching - In: Journal of advertising research 48 (2008) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
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Digging for "Spanish gold"
Cano, Cynthia Rodriguez; Ortinau, David J. - In: Journal of advertising research 52 (2012) 3, pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
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Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel; McColl, Bruce - In: Journal of advertising research 52 (2012) 2, pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.; Mueller, Barbara; Taylor, Charles Raymond; … - In: Journal of advertising research 51 (2011), pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
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Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa; Zhang, Mengmeng; Foti, Lianne; Wang, Xinran; … - In: Journal of advertising research 62 (2022) 4, pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
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Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas; Henkel, Sven; Herzog, Walter - In: Journal of advertising research 48 (2008) 2, pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
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A classic formula : end-to-end insight with added productivity
Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
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The value of listening : heeding the call of the snuggle
Wiesenfeld, David; Bush, Kristin; Sikdar, Ronjan - In: Journal of advertising research 50 (2010) 1, pp. 16-20
Persistent link: https://www.econbiz.de/10003971411