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The long tail and its implications for media audience measurement
McDonald, Scott - In: Journal of advertising research 48 (2008) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10003768724
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A legacy of breakthrough research and respect for tradition : honoring John B. Ford's eight years with the JAR
McDonald, Scott C. - In: Journal of advertising research 62 (2022) 3, pp. 199-200
Persistent link: https://www.econbiz.de/10013435283
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Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely; King, Karen Whitehill; Reid, Leonard N.; … - In: Journal of advertising research 51 (2011), pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
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What do we really know about attitudes toward privacy and advertisement avoidance?
McDonald, Scott C. - In: Journal of advertising research 58 (2018) 1, pp. 75-76
Persistent link: https://www.econbiz.de/10011875520
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The Once and Future Web: Scenarios for Advertisers
McDonald, Scott - In: Journal of advertising research 37 (1997) 2, pp. 21-28
Persistent link: https://www.econbiz.de/10006527264
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The Long Tail and Its Implications for Media Audience Measurement
McDonald, Scott - In: Journal of advertising research 48 (2008) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10008107598