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Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall; Schiller, Shu Z.; Galletta, Dennis - In: Journal of advertising research 55 (2015) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
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How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue; Qian, Jiang; Cao, Jiaqi - In: Journal of advertising research 63 (2023) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
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What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.; Strutton, David - In: Journal of advertising research 53 (2013) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
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Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming - In: Journal of advertising research 54 (2014) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
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Stop playing with your food : a comparison of for-profit and non-profit food-related advergames
Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-498
Persistent link: https://www.econbiz.de/10009383699
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What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation
Renard, Damien; Darpy, Denis - In: Journal of advertising research 57 (2017) 2, pp. 173-181
Persistent link: https://www.econbiz.de/10011709380
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Use and abuse of cultural elements in multicultural advertising
Burgos, David - In: Journal of advertising research 48 (2008) 2, pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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The effectiveness of using a global look in an Asian market
Chang, Chingching - In: Journal of advertising research 48 (2008) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
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Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.; Wood, Emma H.; Parsons, Anthony - In: Journal of advertising research 48 (2008) 2, pp. 276-286
Persistent link: https://www.econbiz.de/10003742680