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Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc; Corsi, Armando Maria; Quester, Pascale G. - In: Journal of advertising research 58 (2018) 3, pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
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EDITORIAL - What Drives Renewal of Sponsorship Principal-Agent Relationships?
Farrelly, Francis; Quester, Pascale G. - In: Journal of advertising research 43 (2003) 4, pp. 353-360
Persistent link: https://www.econbiz.de/10006505230
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Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe
Lardinoit, Thierry; Quester, Pascale G. - In: Journal of advertising research 41 (2001) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10006512833
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Advertising and Promotion Leverage on Arts Sponsorship Effectiveness
Quester, Pascale G.; Thompson, Beverley - In: Journal of advertising research 41 (2001) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10006512834