Narrow search
Showing 1 - 10 of 401
Cover Image
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger; Na, Woonbong; State, Gabriel; Deuskar, … - In: Journal of advertising research 48 (2008) 4, pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Cover Image
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.; Rabino, Samuel - In: Journal of advertising research 47 (2007) 1, pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Cover Image
Why the marketer's view matters as much as the message
Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Cover Image
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele - In: Journal of advertising research 61 (2021) 3, pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Cover Image
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina; Kulczynski, Alicia; Baxter, Stacey M. - In: Journal of advertising research 58 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Cover Image
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Cover Image
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Cover Image
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Cover Image
Tradition meets technology : can mass customization succeed in China?
Song, Kun; Fiore, Ann Marie - In: Journal of advertising research 48 (2008) 4, pp. 506-522
Persistent link: https://www.econbiz.de/10003797961
Cover Image
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard; Cheung, Wah-leung; West, Douglas C. - In: Journal of advertising research 48 (2008) 4, pp. 484-495
Persistent link: https://www.econbiz.de/10003797945