//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is product innovation as effec...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Aktienindex
1
Aktienmarkt
1
Consumer goods industry
1
Konsumgüterindustrie
1
New product development
1
Packaging
1
Product information
1
Produktentwicklung
1
Produktinformation
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sportveranstaltung
1
Stock index
1
Stock market
1
USA
1
United States
1
Verpackung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Undetermined
1
Author
All
Lado Cousté, Nora
2
Martos-Partal, Mercedes
2
Abril Barrie, Carmen
1
Martínez Ros, Ester
1
Martínez-Ros, Ester
1
Recio, Teresa
1
Sanchez, Joaquin
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of retailing
3
Journal of retailing and consumer services
3
Universia business review : revista trimestral de Dirección de Empresas
3
European journal of management and business economics : EJM&BE
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Product & Brand Management
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Working Papers / FEDEA
2
Business Economics Working Papers
1
Business research quarterly : BRQ
1
Creativity and Innovation Management
1
DOCFRADIS Working Papers
1
Documento de trabajo / FEDEA
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
European Journal of Management and Business Economics (EJM&BE)
1
European Management Journal
1
European management journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Handbook of research on the strategic management of family businesses
1
International Journal of Retail & Distribution Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of retail & distribution management
1
Journal of Business & Industrial Marketing
1
Journal of Business Economics and Management
1
Journal of Small Business Management
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of the Academy of Marketing Science
1
Management Decision
1
Marketing Letters
1
Psychology & marketing
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business & industrial marketing
1
The journal of technology transfer
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
2
The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
3
The Power of a Package: Product Claims Drive Purchase Decisions
Lado Cousté, Nora
;
Martos-Partal, Mercedes
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-376
Persistent link: https://www.econbiz.de/10010038398
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->