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The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael - In: Journal of advertising research 53 (2013) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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How contagious is your viral marketing campaign? : a mathematics model for assessing campaign performance
Ewing, Michael; Stewart, David B.; Mather, Dineli R.; … - In: Journal of advertising research 54 (2014) 2, pp. 205-216
Persistent link: https://www.econbiz.de/10010383780
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The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
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Factors Affecting In-market Recall of Food Product Advertising - The impact of liking, duration, GRPs, and flightings on in-market recall of food commercials is investigated. Over...
Ewing, Michael; Napoll, Julie; Plessis, Erik du - In: Journal of advertising research 39 (1999) 4, pp. 29-38
Persistent link: https://www.econbiz.de/10006518403
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Cinema Advertising Re-Considered
Ewing, Michael T.; Plessis, Erik du; Foster, Charles - In: Journal of advertising research 41 (2001) 1, pp. 78-85
Persistent link: https://www.econbiz.de/10006512830