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The impact of SMS advertising on members of a virtual community
Nantel, Jacques; Sekhavat, Yasha - In: Journal of advertising research 48 (2008) 3, pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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Insights on mobile advertising, promotion, and research
Ferris, Mark - In: Journal of advertising research 47 (2007) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10003609564
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan - In: Journal of advertising research 57 (2017) 1, pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
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How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose; Leslie, Kenneth Raj; … - In: Journal of advertising research 58 (2018) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
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Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
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Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 3, pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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How brands can make smarter decisions in mobile marketing : strategies for improved media-mix effectiveness and questions for future research
Bakopoulos, Vassilis; Baronello, John; Briggs, Rex - In: Journal of advertising research 57 (2017) 4, pp. 447-461
Persistent link: https://www.econbiz.de/10011884945