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Marketing management
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Journal of advertising research
Journal of business research : JBR
452
Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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Journal of strategic marketing
202
International journal of production research
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European Journal of Marketing
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International journal of hospitality management
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Marketing : ZFP ; journal of research and management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Tourism management : research, policies, practice
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IEEE transactions on engineering management : EM
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ECONIS (ZBW)
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1
Biometrics and multi-platform messaging
Treutler, Theresa
;
Levine, Brian
;
Marci, Carl D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Saved in:
2
What's up? : exploring upper and lower visual field advertising effects
Goodrich, Kendall
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003971439
Saved in:
3
How effective is creativity? : emotive content in TV advertising does not increase attention
Heath, Robert G.
;
Nairn, Agnès
;
Bottomley, Paul A.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 450-463
Persistent link: https://www.econbiz.de/10003923955
Saved in:
4
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
5
How consumers in China perceive brands in online and offline encounters : a framework for brand
perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
6
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent
perception
and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
7
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
8
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
9
Are virtual influencers more effective in real-world advertisement settings? : the impact of product type and social cues on consumers' perceptions and behaviors
Ham, Jeongmin
;
Li, Sitan
;
Shah, Pratik
;
Eastin, Matthew S.
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 353-371
Persistent link: https://www.econbiz.de/10015071682
Saved in:
10
Multicultural marketing and the reasons why
Korzenny, Felipe
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 173-176
Persistent link: https://www.econbiz.de/10003742644
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