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Journal of advertising research
Journal of Consumer Marketing
86
European Journal of Marketing
64
Journal of Product & Brand Management
39
SpringerLink / Bücher
30
International journal of consumer studies
26
Journal of Services Marketing
24
Marketing Intelligence & Planning
23
Young Consumers
23
Journal of Fashion Marketing and Management: An International Journal
21
Working paper / National Bureau of Economic Research, Inc.
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Working Papers / eSocialSciences
20
International Journal of Retail & Distribution Management
17
Journal of business research : JBR
16
International Journal of Bank Marketing
15
NBER working paper series
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MPRA Paper
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Springer eBook Collection
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Europäische Hochschulschriften / 5
12
Marketing theory
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Asia Pacific Journal of Marketing and Logistics
11
International Journal of Wine Business Research
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International Marketing Review
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Qualitative Market Research: An International Journal
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Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
10
Economics Papers from University Paris Dauphine
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Journal of advertising
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NBER Working Paper
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Papers / Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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Research
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
The AMFITEATRU ECONOMIC journal
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Amfiteatru Economic Journal
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Federal Reserve Bulletin
9
Management Decision
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CESifo working papers
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Campus Forschung
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ECONIS (ZBW)
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1
Next-generation mobile marketing : how young
consumers
react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
2
Advertising message impact on
consumers
: how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
3
When
consumers
tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev
;
Jain, Varsha
;
Pandey, Jatin
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
Saved in:
4
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
5
Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
Saved in:
6
Advertising "on the go" : are
consumers
in motion more influenced by ads? : why advertisers should consider
consumers
' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
7
Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
Saved in:
8
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
9
Do customer ratings influence
consumers
who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
Saved in:
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