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Advertising effects
269
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Journal of advertising research
Journal of business research : JBR
2,162
Journal of retailing and consumer services
1,974
Journal of business ethics : JOBE
1,206
International journal of consumer studies
778
International journal of hospitality management
757
Psychology & marketing
734
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
603
European Journal of Marketing
532
Working paper / National Bureau of Economic Research, Inc.
503
SpringerLink / Bücher
501
Journal of Consumer Marketing
492
NBER Working Paper
449
European journal of marketing : EJM
420
Management science : journal of the Institute for Operations Research and the Management Sciences
413
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
400
Journal of marketing communications
384
The journal of brand management : an international journal
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of marketing
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Cogent business & management
347
Journal of marketing management : MM
344
Journal of international consumer marketing
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of business ethics : JBE
328
Journal of travel and tourism marketing
328
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
321
Tourism management : research, policies, practice
318
Journal of retailing
315
International journal of advertising : the review of marketing communications
302
Journal of fashion marketing and management
298
Journal of Business Ethics
297
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
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ECONIS (ZBW)
487
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487
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1
Making the case for enhanced
advertising
ethics
: how a new way of thinking about
advertising
ethics
may build consumer trust
Snyder, Wally
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 477-483
Persistent link: https://www.econbiz.de/10009383703
Saved in:
2
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
3
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
4
The total long-term sales effects of
advertising
: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
5
Research on
advertising
in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
6
Information processing of
advertising
among young people : the elaboration likelihood model as applied to youth
Te'eni-Harari, Tali
;
Lampert, Shlomo I.
;
Lehman-Wilzig, Sam
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 326-340
Persistent link: https://www.econbiz.de/10003611059
Saved in:
7
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
10
Concave or S-shaped sales response to
advertising
: does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
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