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Fulgoni, Gian M.
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Journal of advertising research
Journal of business research : JBR
886
Journal of retailing and consumer services
504
SpringerLink / Bücher
363
International journal of hospitality management
353
Technological forecasting & social change : an international journal
292
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
286
International journal of internet marketing and advertising : IJIMA
269
Tourism management : research, policies, practice
267
Psychology & marketing
237
Information systems research : ISR
222
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
194
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of marketing communications
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Springer eBook Collection
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NBER working paper series
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Journal of management information systems : JMIS
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Journal of travel and tourism marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of advertising : the review of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Industrial marketing management : the international journal for industrial and high-tech firms
154
Journal of business ethics : JOBE
150
Cogent business & management
141
International journal of contemporary hospitality management
137
Electronic commerce research
134
Working paper / National Bureau of Economic Research, Inc.
134
International journal of electronic marketing and retailing : IJEMR
133
Journal of marketing management : MM
132
Journal of hospitality marketing & management
131
CESifo working papers
128
Journal of internet commerce
126
The journal of brand management : an international journal
123
International journal of business information systems : IJBIS
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
Journal of marketing research : JMR
120
Journal of promotion management : innovations in planning and applied research
120
Journal of marketing
118
NBER Working Paper
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ECONIS (ZBW)
192
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1
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
2
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
Saved in:
3
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
4
Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian
;
Muzellec, Laurent
;
Nolan, Eoghan
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
Saved in:
5
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
Saved in:
6
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
7
What motivates consumers to re-tweet brand content? : the impact of information,
emotion
, and traceability on pass-along behavior
Araujo, Theo
;
Neijens, Peter
;
Vliegenhart, Rens
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 284-295
Persistent link: https://www.econbiz.de/10011397062
Saved in:
8
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
9
Money talks ... to online opinion leaders : what motivates opinion leaders to make social-network referrals?
Shi, Mengze
;
Wojnicki, Andrea C.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10010354582
Saved in:
10
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
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