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Advertising effects
274
Werbewirkung
274
Advertising
107
Werbung
107
Internet marketing
77
Online-Marketing
77
USA
76
United States
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73
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Psychology of advertising
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Romaniuk, Jenni
8
Fulgoni, Gian M.
7
Kennedy, Rachel
7
Bellman, Steven
6
Ford, John B.
6
Varan, Duane
6
Lipsman, Andrew
5
Precourt, Geoffrey
5
Sharp, Byron
5
Dahlén, Micael
4
Berthon, Pierre R.
3
Campbell, Colin L.
3
Cohen, Justin
3
Droulers, Olivier
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Russell, Cristel Antonia
3
Sands, Sean
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Agnihotri, Arpita
2
Appiah, Osei
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Bhattacharya, Saurabh
2
Campbell, Colin
2
Chang, Chun-Tuan
2
DeLorme, Denise E.
2
Dorai-Raj, Sundar
2
Edelman, Benjamin
2
Fay, Brad
2
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2
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Journal of advertising research
Journal of business research : JBR
646
Journal of retailing and consumer services
289
Journal of marketing communications
254
International journal of advertising : the review of marketing communications
251
Technological forecasting & social change : an international journal
248
Journal of advertising : official publication of the American Academy of Advertising
246
International journal of advertising : the quarterly review of marketing communications
241
SpringerLink / Bücher
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
216
Psychology & marketing
212
International journal of internet marketing and advertising : IJIMA
200
Information systems research : ISR
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
145
Journal of promotion management : JPM
144
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
138
Tourism management : research, policies, practice
137
Journal of promotion management : innovations in planning and applied research
132
Journal of management information systems : JMIS
129
International journal of hospitality management
124
Management science : journal of the Institute for Operations Research and the Management Sciences
112
The journal of product & brand management
104
Industrial marketing management : the international journal for industrial and high-tech firms
101
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Business horizons
98
European journal of marketing : EJM
98
The journal of brand management : an international journal
96
Electronic commerce research
95
Journal of marketing
95
International journal of business information systems : IJBIS
94
Springer eBook Collection
94
Journal of marketing research : JMR
92
Journal of internet commerce
86
Journal of travel and tourism marketing
86
International journal of electronic marketing and retailing : IJEMR
84
Management information systems : mis quarterly
83
Marketing letters : a journal of research in marketing
83
Marketing intelligence & planning
80
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ECONIS (ZBW)
321
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1
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
2
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
3
Assessing celebrity endorsement effects in China : a consumer-celebrity relational approach
Hung, Kineta
;
Chan, Kimmy Wa
;
Tse, Caleb H.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 608-623
Persistent link: https://www.econbiz.de/10009501940
Saved in:
4
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
5
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
Saved in:
6
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishrab, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
7
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
8
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
9
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
Saved in:
10
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
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