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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat - In: Journal of advertising research 52 (2012) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
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The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel; Umblijs, Andris - In: Journal of advertising research 52 (2012) 4, pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
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When kiosk retailing intimidates shoppers
Bui, M̃y; Krishen, Anjala S.; LaTour, Michael S. - In: Journal of advertising research 52 (2012) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria; Mangió, Federico; Di Domenico, … - In: Journal of advertising research 63 (2023) 4, pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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The internet revolution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003611390
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How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M. - In: Journal of advertising research 55 (2015) 3, pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
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Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian - In: Journal of advertising research 53 (2013) 4, pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
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What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben; Yau, Amy; Yule, Jennifer; Osadchaya, Elena; … - In: Journal of advertising research 64 (2024) 3, pp. 255-283
Persistent link: https://www.econbiz.de/10015071674