Narrow search
Showing 1 - 10 of 253
Cover Image
Behavioral effects of digital signage
Burke, Raymond R. - In: Journal of advertising research 49 (2009) 2, pp. 180-185
Persistent link: https://www.econbiz.de/10003860560
Cover Image
Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely; King, Karen Whitehill; Reid, Leonard N.; … - In: Journal of advertising research 51 (2011), pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
Cover Image
Newspaper campaign audience segments
Siller, Fred H.; Jones, Vernon J. - In: Journal of advertising research 13 (1973) 3, pp. 27-31
Persistent link: https://www.econbiz.de/10002835522
Cover Image
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Cover Image
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Cover Image
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Cover Image
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia; Otterbring, Tobias - In: Journal of advertising research 64 (2024) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Cover Image
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Cover Image
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.; Phillips, Joan M. - In: Journal of advertising research 59 (2019) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Cover Image
Building a foundation for neuromarketing and consumer neuroscience research : how researchers can apply academic rigor to the neuroscientific study of advertising effects
Ramsøy, Thomas Z. - In: Journal of advertising research 59 (2019) 3, pp. 281-294
Persistent link: https://www.econbiz.de/10012118863