Narrow search
Showing 1 - 2 of 2
Cover Image
The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo; Suárez-Álvarez, Leticia; … - In: Journal of advertising research 53 (2013) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
Cover Image
The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability: An Analysis of Interpersonal and Non-Interpersonal Factors
Vázquez-Casielles, Rodolfo; Suárez-Álvarez, Leticia; … - In: Journal of advertising research 53 (2013) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10010105389