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Advertising effects
269
Werbewirkung
269
Werbung
234
Advertising
209
Consumer behaviour
165
Konsumentenverhalten
165
USA
89
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89
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47
Television advertising
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Ford, John B.
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9
Romaniuk, Jenni
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8
Campbell, Colin L.
8
Fulgoni, Gian M.
8
Koslow, Scott
7
Varan, Duane
7
Pitt, Leyland F.
6
Beal, Virginia
5
LaTour, Michael S.
5
Precourt, Geoffrey
5
Rosengren, Sara
5
Berthon, Pierre R.
4
Keller, Ed
4
Lipsman, Andrew
4
Nenycz-Thiel, Magda
4
Scheinbaum, Angeline Close
4
Stafford, Marla Royne
4
Stipp, Horst
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Wind, Yoram
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Beard, Fred K.
3
Carlson, Les
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Chang, Chun-Tuan
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Cohen, Justin
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Droulers, Olivier
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Fay, Brad
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Hartnett, Nicole
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Kerr, Gayle
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Lacey, Russell
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Merchant, Altaf
3
Milfeld, Tyler
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Nelson-Field, Karen
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Journal of advertising research
Journal of business research : JBR
2,410
Journal of retailing and consumer services
1,982
Journal of business ethics : JOBE
1,595
International journal of hospitality management
839
International journal of consumer studies
783
SpringerLink / Bücher
758
NBER working paper series
753
Psychology & marketing
739
Working paper / National Bureau of Economic Research, Inc.
642
Corporate social responsibility and environmental management
618
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER Working Paper
564
European Journal of Marketing
508
Journal of Consumer Marketing
478
Management science : journal of the Institute for Operations Research and the Management Sciences
447
Journal of Business Ethics
441
Technological forecasting & social change : an international journal
437
European journal of marketing : EJM
426
Cogent business & management
423
Business strategy and the environment
422
Asia Pacific journal of marketing and logistics
418
Journal of marketing research : JMR
408
The journal of product & brand management
407
Journal of marketing communications
406
Tourism management : research, policies, practice
403
The journal of brand management : an international journal
396
Journal of travel and tourism marketing
372
Applied economics
365
Journal of marketing
365
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
353
Journal of marketing management : MM
342
Journal of international consumer marketing
339
Journal of advertising : official publication of the American Academy of Advertising
335
Journal of the Academy of Marketing Science
328
Marketing letters : a journal of research in marketing
328
Journal of business ethics : JBE
326
International journal of advertising : the quarterly review of marketing communications
325
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ECONIS (ZBW)
493
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1
Feminism and
advertising
: responses to sexual ads featuring women : how the differential influence of feminist perspectives can inform targeting strategies
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10012293506
Saved in:
2
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
3
The total long-term sales effects of
advertising
: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
4
Research on
advertising
in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
5
Information processing of
advertising
among young people : the elaboration likelihood model as applied to youth
Te'eni-Harari, Tali
;
Lampert, Shlomo I.
;
Lehman-Wilzig, Sam
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 326-340
Persistent link: https://www.econbiz.de/10003611059
Saved in:
6
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
7
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
8
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
9
Concave or S-shaped sales response to
advertising
: does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
Saved in:
10
Making the case for enhanced
advertising
ethics : how a new way of thinking about
advertising
ethics may build consumer trust
Snyder, Wally
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 477-483
Persistent link: https://www.econbiz.de/10009383703
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