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How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick; Tran, Hai L.; Zhao, Xinshu - In: Journal of advertising research 52 (2012) 1, pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo; Freling, Traci H.; Grisaffe, Douglas B. - In: Journal of advertising research 53 (2013) 2, pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
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The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee; Mueller, Kristen M.; Gollins, Jan; … - In: Journal of advertising research 59 (2019) 4, pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
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Six-second advertisements on television : best practices for capturing visual attention
Wolf, Henry G., VII; Donato, Paul - In: Journal of advertising research 59 (2019) 2, pp. 196-207
Persistent link: https://www.econbiz.de/10012109426
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How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.; McAlister, Leigh; Hoyer, Wayne D. - In: Journal of advertising research 55 (2015) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
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Measuring the long-term effects of television advertising : Nielsen-CBS study uses single-source data to reassess the "two-times" multiplier
Wood, Leslie; Poltrack, David - In: Journal of advertising research 55 (2015) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10011296268
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Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 1, pp. 10-14
Persistent link: https://www.econbiz.de/10011707575