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The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia; Otterbring, Tobias - In: Journal of advertising research 64 (2024) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
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Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising research 47 (2007) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
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The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
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Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan - In: Journal of advertising research 47 (2007) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.; O'Donoghue, Amie C.; Kelly, Bridget J.; … - In: Journal of advertising research 61 (2021) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
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Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.; Wood, Emma H.; Parsons, Anthony - In: Journal of advertising research 48 (2008) 2, pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
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Advertising creativity matters
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
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The total long-term sales effects of advertising: lessons from single source
Newstead, Kate; Taylor, Jennifer; Kennedy, Rachel; … - In: Journal of advertising research 49 (2009) 2, pp. 207-210
Persistent link: https://www.econbiz.de/10003860575