Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Year of publication: |
2007
|
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Authors: | Wilson, Rick T. ; Till, Brian D. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 3, p. 270-282
|
Subject: | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Werbewirkung | Advertising effects |
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