Narrow search
Showing 1 - 10 of 409
Cover Image
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Cover Image
Making the case for enhanced advertising ethics : how a new way of thinking about advertising ethics may build consumer trust
Snyder, Wally - In: Journal of advertising research 51 (2011) 3, pp. 477-483
Persistent link: https://www.econbiz.de/10009383703
Cover Image
Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.; Knight, John G.; McNeill, Lisa S. - In: Journal of advertising research 51 (2011) 2, pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Cover Image
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline; Lacey, Russell; Cornwell, T. Bettina - In: Journal of advertising research 55 (2015) 2, pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Cover Image
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Cover Image
Brand experience on the pitch : how the sponsors fared in the world cup
Akaoui, Joe - In: Journal of advertising research 47 (2007) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10003611434
Cover Image
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Cover Image
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge; Ketelaar, Paul; Riet, Jonathan van 't - In: Journal of advertising research 55 (2015) 1, pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Cover Image
How word of mouth works in advertising
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 1, pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Cover Image
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai; Lee, Hsiang-ming - In: Journal of advertising research 54 (2014) 3, pp. 292-303
Persistent link: https://www.econbiz.de/10010419822