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The flipside of the sponsorship coin : do you still buy the beer when the brewer underwrites a rival team?
Bergkvist, Lars - In: Journal of advertising research 52 (2012) 1, pp. 65-73
Persistent link: https://www.econbiz.de/10009548167
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Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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Advertising message impact on consumers : how to enhance positive affect
Ford, John B. - In: Journal of advertising research 62 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
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When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev; Jain, Varsha; Pandey, Jatin; … - In: Journal of advertising research 62 (2022) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
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Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan; Wen, Taylor Jing - In: Journal of advertising research 61 (2021) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
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Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
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Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M. - In: Journal of advertising research 58 (2018) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas; Dahlén, Micael; Thorbjørnsen, Helge - In: Journal of advertising research 63 (2023) 1, pp. 17-29
Persistent link: https://www.econbiz.de/10014283791