//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbung, die wirkt? : eine Age...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Creativity
20
Kreativität
20
Advertising
10
Werbung
10
Advertising industry
7
Werbewirtschaft
7
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
USA
4
United States
4
Werbewirkung
4
Fernsehwerbung
2
Marketing management
2
Marketingmanagement
2
Television advertising
2
Absatz
1
Advertising creativity
1
Advertising planning
1
Analysis of variance
1
Arbeitsgruppe
1
Award
1
Brand
1
Brand image
1
Brand management
1
China
1
Cognition
1
Consumer goods marketing
1
Consumers
1
Creative industries
1
Data
1
Daten
1
Decision
1
Decision theory
1
Digitalisierung
1
Digitization
1
Emotion
1
Entscheidung
1
Entscheidungstheorie
1
Estimation
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Case study
2
Fallstudie
2
Language
All
English
20
Author
All
Koslow, Scott
6
Kilgour, Mark
4
West, Douglas C.
3
Ford, John B.
2
O'Connor, Huw
2
Al-Shuaili, Ahmed Hamed
1
Ang, Lawrence
1
Bilby, Julie
1
Bonhomme, Jennifer
1
Bottomley, Paul A.
1
Brennan, Linda
1
Caruana, Albert
1
Christodoulides, George
1
Dahlén, Micael
1
Goor, Petra
1
Heath, Robert G.
1
Jayanti, Rama K.
1
Jin, Hyun Seung
1
Kallevig, Annette
1
Kennedy, Rachel
1
Kerr, Gayle
1
Kover, Arthur J.
1
Leelapanyalert, Kannika
1
Lynch, Jacqueline
1
McColl, Bruce
1
Nairn, Agnès
1
Ozuem, Wilson
1
Page, Adam
1
Parker, John
1
Ranfagni, Silvia
1
Reid, Mike
1
Rosengren, Sara
1
Rovai, Serena
1
Sasser, Sheila
1
Sasser, Sheila Lucy
1
Tevi, Alexander
1
Törn, Fredrik
1
Willis, Michelle
1
Young, Charles
1
more ...
less ...
Published in...
All
Journal of advertising research
Creativity and innovation management
128
Journal of business research : JBR
91
SpringerLink / Bücher
62
Academy of Management journal : AMJ
50
International journal of innovation management
49
Working paper / National Bureau of Economic Research, Inc.
42
Springer eBook Collection
40
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
39
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
39
Leadership & organization development journal
34
Innovation: organization & management : IOM
33
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
33
International journal of hospitality management
32
NBER Working Paper
32
Technological forecasting & social change : an international journal
32
Research policy : policy, management and economic studies of science, technology and innovation
31
NBER working paper series
30
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
30
Edward Elgar E-Book Archive
27
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
27
Europäische Hochschulschriften / 5
24
International journal of arts management
24
Journal of business and psychology
24
Harvard business review : HBR
23
Journal of advertising : official publication of the American Academy of Advertising
23
Journal of business ethics : JOBE
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of cultural economics
22
The Routledge companion to creativity
22
Harvard-Business-Manager : das Wissen der Besten
21
Journal of management & organization : JMO
21
Journal of open innovation : technology, market, and complexity
21
Human relations
20
Management decision : MD
20
Business horizons
19
IO-Management-Zeitschrift
19
Journal of management inquiry
19
The journal of product innovation management : an international publication of the Product Development & Management Association
19
International journal of human resource management
18
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
2
A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
Saved in:
3
How effective is creativity? : emotive content in TV advertising does not increase attention
Heath, Robert G.
;
Nairn, Agnès
;
Bottomley, Paul A.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 450-463
Persistent link: https://www.econbiz.de/10003923955
Saved in:
4
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
5
Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
Saved in:
6
What makes win, place, or show? : judging creativity in advertising at award shows
West, Douglas C.
;
Caruana, Albert
;
Leelapanyalert, Kannika
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
Saved in:
7
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
8
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
9
What do we know about creativity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
Saved in:
10
Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments
Kilgour, Mark
;
Koslow, Scott
;
O'Connor, Huw
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 12-27
Persistent link: https://www.econbiz.de/10012293492
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->