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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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The internet revolution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003611390
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How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M. - In: Journal of advertising research 55 (2015) 3, pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
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Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat - In: Journal of advertising research 52 (2012) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
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The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel; Umblijs, Andris - In: Journal of advertising research 52 (2012) 4, pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
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Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian - In: Journal of advertising research 53 (2013) 4, pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte; Florès, Laurent; Agrebi, Meriem; … - In: Journal of advertising research 48 (2008) 3, pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
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Whither the click? : how online advertising works
Fulgoni, Gian M.; Mörn, Marie Pauline - In: Journal of advertising research 49 (2009) 2, pp. 134-142
Persistent link: https://www.econbiz.de/10003860454