//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effect of Complementary Produc...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
269
Werbewirkung
269
Consumer behaviour
165
Konsumentenverhalten
165
Werbung
144
Advertising
143
Internet marketing
91
Online-Marketing
91
USA
87
United States
87
Brand management
65
Markenführung
65
Markenartikel
56
Fernsehwerbung
48
Television advertising
48
Brand
39
Social Web
38
Social web
38
Brand image
36
Markenimage
36
Viral marketing
34
Virales Marketing
34
Target group
24
Zielgruppe
24
Emotion
22
Marketing management
21
Marketingmanagement
21
Psychology of advertising
20
Werbepsychologie
20
Advertising planning
17
Werbeplanung
17
Communication
15
Kommunikation
15
Measurement
14
Messung
14
Marktforschung
13
Großbritannien
12
United Kingdom
12
Media usage
11
Mediennutzung
11
more ...
less ...
Online availability
All
Undetermined
190
Type of publication
All
Article
465
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
452
Aufsatz in Zeitschrift
452
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Aufsatzsammlung
1
more ...
less ...
Language
All
English
453
Undetermined
17
Author
All
Kennedy, Rachel
13
Fulgoni, Gian M.
11
Romaniuk, Jenni
11
Ford, John B.
10
Dahlén, Micael
9
Bellman, Steven
7
Lipsman, Andrew
7
Sharp, Byron
7
Varan, Duane
7
Precourt, Geoffrey
6
Campbell, Colin L.
5
LaTour, Michael S.
5
Nenycz-Thiel, Magda
5
Beal, Virginia
4
Berthon, Pierre R.
4
Fay, Brad
4
Keller, Ed
4
Neijens, Peter
4
Pitt, Leyland F.
4
Rosengren, Sara
4
Scheinbaum, Angeline Close
4
Carlson, Les
3
Chang, Chun-Tuan
3
Christodoulides, George
3
Cohen, Justin
3
Colliander, Jonas
3
Droulers, Olivier
3
Goodrich, Kendall
3
Hartnett, Nicole
3
Kohli, Chiranjeev
3
Koslow, Scott
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Levine, Brian
3
Liljedal, Karina T.
3
Merchant, Altaf
3
Milfeld, Tyler
3
Okazaki, Shintaro
3
Plummer, Joseph T.
3
Pounders, Kathrynn
3
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
2,353
Journal of retailing and consumer services
2,010
International journal of hospitality management
803
Psychology & marketing
791
International journal of consumer studies
777
The journal of brand management : an international journal
704
SpringerLink / Bücher
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
575
Economics Papers from University Paris Dauphine
566
The journal of product & brand management
508
Working paper / National Bureau of Economic Research, Inc.
471
Journal of marketing research : JMR
466
European journal of marketing : EJM
461
European Journal of Marketing
444
Asia Pacific journal of marketing and logistics
433
Tourism management : research, policies, practice
430
NBER Working Paper
419
Journal of marketing management : MM
405
Journal of travel and tourism marketing
404
Journal of Consumer Marketing
402
Management science : journal of the Institute for Operations Research and the Management Sciences
402
Journal of marketing communications
400
Journal of marketing
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
372
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
Journal of Product & Brand Management
355
Journal of retailing
348
Journal of international consumer marketing
343
Marketing letters : a journal of research in marketing
341
Journal of fashion marketing and management
325
Journal of the Academy of Marketing Science
322
Cogent business & management
318
International journal of retail & distribution management
312
Journal of consumer behaviour : an international research review
312
International journal of contemporary hospitality management
305
The journal of consumer marketing
305
Marketing intelligence & planning
301
more ...
less ...
Source
All
ECONIS (ZBW)
470
Showing
1
-
10
of
470
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The importance of engagement in
brand
heritage advertising : how feeling close to a
brand
can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
2
Who needs highly creative advertising? : how
brand
familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
4
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
5
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
6
Brand
worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
7
How consumers in China perceive brands in online and offline encounters : a framework for
brand
perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
8
Does childhood exposure to a
brand
improve
brand
name recognition? : comparing age-of-acquisition effects with ongoing
brand
exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
9
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
10
Purpose advertising and the credibility gap : how consumers respond to established versus emergent
brand
activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->