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The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.; Robson, Karen; Pitt, Leyland F. - In: Journal of advertising research 53 (2013) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
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Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
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Brand worlds : from articulation to integration
Berthon, Pierre R.; Pitt, Leyland F.; Chakrabarti, Ronika; … - In: Journal of advertising research 51 (2011), pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan; Paschen, Jeannette; Treen, Emily - In: Journal of advertising research 58 (2018) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
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Conditions in prerelease movie trailers for stimulating positive word of mouth : a conceptual model demonstrates the importance of understanding as a factor for engagement
Archer-Brown, Chris; Kampani, Julia; Marder, Ben; Bal, … - In: Journal of advertising research 57 (2017) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10011709377
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How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.; Plangger, Kirk; Sands, Sean; … - In: Journal of advertising research 62 (2022) 3, pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
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Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen; Pitt, Leyland F.; West, Douglas C. - In: Journal of advertising research 55 (2015) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
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A 60-year bibliographic review of the Journal of Advertising Research : perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.; Park, Andrew; Pitt, Leyland F. - In: Journal of advertising research 60 (2020) 4, pp. 353-360
Persistent link: https://www.econbiz.de/10012495734
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The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
Berthon, Pierre; Pitt, Leyland; Watson, Richard T. - In: Journal of advertising research 36 (1996) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10006529285