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Journal of advertising research
International marketing review
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Marketing Review
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Business horizons
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of Business Research
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Canadian tax journal
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International journal of nonprofit and voluntary sector marketing
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AMS review : official publication of the Academy of Marketing Science
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Psychology & marketing
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SpringerLink / Bücher
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Departmental Working Papers / Department of Economics, Rutgers University-New Brunswick
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Journal of Services Marketing
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Journal of advertising
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Journal of economic theory
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Arts marketing : an international journal ; AM
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Australasian marketing journal
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European journal of marketing
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Journal of Consumer Marketing
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Journal of Service Management
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Journal of financial services marketing : JFSM
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Journal of international marketing
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Journal of marketing education : JME
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Journal of marketing theory and practice
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Journal of public policy & marketing
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1
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
2
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
3
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
4
Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
Saved in:
5
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
6
What do we know about creativity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
Saved in:
7
What do we know about gender and diversity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 119-120
Persistent link: https://www.econbiz.de/10012293502
Saved in:
8
60 robust years of advertising research, and counting : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
Saved in:
9
What do we know about TV in the digital age?
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012007124
Saved in:
10
What do we know about digital attribution?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 383-384
Persistent link: https://www.econbiz.de/10011966581
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