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Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.; Yeung, Man - In: Journal of advertising research 58 (2018) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W. - In: Journal of advertising research 59 (2019) 4, pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
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Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John - In: Journal of advertising research 57 (2017) 4, pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
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How has the digital environment affected advertising creativity? : digital's impact on the creative process, person, and product : a delphi study
Goor, Petra; Kerr, Gayle; Jin, Hyun Seung - In: Journal of advertising research 62 (2022) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10013325478
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Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat - In: Journal of advertising research 52 (2012) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
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In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M. - In: Journal of advertising research 56 (2016) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
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Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno; Christodoulides, George; Dąbrowski, … - In: Journal of advertising research 56 (2016) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
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What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of advertising research 56 (2016) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
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The gender gap : brain-processing differences between the sexes shape attitudes about online advertising
Goodrich, Kendall - In: Journal of advertising research 54 (2014) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10010354593