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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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The total long-term sales effects of advertising: lessons from single source
Newstead, Kate; Taylor, Jennifer; Kennedy, Rachel; … - In: Journal of advertising research 49 (2009) 2, pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
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Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.; Tellis, Kethan - In: Journal of advertising research 49 (2009) 3, pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
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Information processing of advertising among young people : the elaboration likelihood model as applied to youth
Te'eni-Harari, Tali; Lampert, Shlomo I.; Lehman-Wilzig, Sam - In: Journal of advertising research 47 (2007) 3, pp. 326-340
Persistent link: https://www.econbiz.de/10003611059
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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Why the marketer's view matters as much as the message
Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther - In: Journal of advertising research 54 (2014) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.; Weinberg, Bruce D. - In: Journal of advertising research 54 (2014) 4, pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
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Making the case for enhanced advertising ethics : how a new way of thinking about advertising ethics may build consumer trust
Snyder, Wally - In: Journal of advertising research 51 (2011) 3, pp. 477-483
Persistent link: https://www.econbiz.de/10009383703
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New insights on advertising execution and consumer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 3, pp. 245-246
Persistent link: https://www.econbiz.de/10012656762