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Advertising effects
269
Werbewirkung
269
Werbung
234
Advertising
209
Consumer behaviour
93
Konsumentenverhalten
93
USA
84
United States
84
Internet marketing
68
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40
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40
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32
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Ford, John B.
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8
Fulgoni, Gian M.
8
Romaniuk, Jenni
8
Bellman, Steven
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Koslow, Scott
7
Campbell, Colin L.
6
Varan, Duane
6
Beal, Virginia
5
Pitt, Leyland F.
5
Rosengren, Sara
5
Keller, Ed
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Stafford, Marla Royne
4
Stipp, Horst
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Wind, Yoram
4
Beard, Fred K.
3
Berthon, Pierre R.
3
Carlson, Les
3
Droulers, Olivier
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Fay, Brad
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Spotts, Harlan E.
3
Taylor, Jennifer
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Tevi, Alexander
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Journal of advertising research
Journal of business research : JBR
375
SpringerLink / Bücher
337
Journal of advertising : official publication of the American Academy of Advertising
303
Telecommunications policy : the international journal of digital economy, data sciences and new media
294
International journal of advertising : the quarterly review of marketing communications
280
International journal of advertising : the review of marketing communications
253
Journal of marketing communications
252
Journal of retailing and consumer services
193
Journal of advertising
179
Management communication quarterly : an international journal
162
Psychology & marketing
157
Journal of promotion management : JPM
155
European Journal of Marketing
152
Management science : journal of the Institute for Operations Research and the Management Sciences
151
Journal of Consumer Marketing
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
138
Corporate communications : an international journal
135
Games and economic behavior
134
NBER working paper series
129
European journal of marketing : EJM
123
Technological forecasting & social change : an international journal
121
CESifo working papers
115
Journal of marketing research : JMR
115
Research
113
Journal of economic behavior & organization : JEBO
112
Journal of marketing
102
Working paper / National Bureau of Economic Research, Inc.
102
Journal of promotion management : innovations in planning and applied research
100
NBER Working Paper
99
International journal of internet marketing and advertising : IJIMA
97
Journal of economic theory
95
Springer eBook Collection
93
European journal of operational research : EJOR
92
International journal of business communication : IJBC ; a publication of the Association of Business Communication
92
Discussion paper / Centre for Economic Policy Research
91
Marketing : ZFP ; journal of research and management
90
Young Consumers
89
Discussion papers / CEPR
85
Journal of business ethics : JOBE
84
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ECONIS (ZBW)
425
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1
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10
of
425
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1
Are you using the right mobile
advertising
metrics? : how relevant mobile measures change the cross-platform
advertising
equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
2
Finding the "missing link" :
advertising
's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
3
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
4
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
5
The new unwired world : an IAB status report on mobile
advertising
Laszlo, Joe
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003833728
Saved in:
6
Use and abuse of cultural elements in multicultural
advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
7
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
8
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
9
Exploring the effectiveness of
advertising
in the ABC.com Full Episode Player
Loughney, Mark
;
Eichholz, Martin
;
Hagger, Michelle
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10003768747
Saved in:
10
"Make measurable what is not so": consumer mix modeling for the evolving media world
Hallward, John
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10003768758
Saved in:
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