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Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 3, pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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The new unwired world : an IAB status report on mobile advertising
Laszlo, Joe - In: Journal of advertising research 49 (2009) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10003833728
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Use and abuse of cultural elements in multicultural advertising
Burgos, David - In: Journal of advertising research 48 (2008) 2, pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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The effectiveness of using a global look in an Asian market
Chang, Chingching - In: Journal of advertising research 48 (2008) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
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Exploring the effectiveness of advertising in the ABC.com Full Episode Player
Loughney, Mark; Eichholz, Martin; Hagger, Michelle - In: Journal of advertising research 48 (2008) 3, pp. 320-328
Persistent link: https://www.econbiz.de/10003768747
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"Make measurable what is not so": consumer mix modeling for the evolving media world
Hallward, John - In: Journal of advertising research 48 (2008) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10003768758