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Werbung
240
Advertising
215
Advertising effects
100
Werbewirkung
100
Consumer behaviour
70
Konsumentenverhalten
70
Internet marketing
29
Online-Marketing
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advertising
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Ford, John B.
8
Dahlén, Micael
6
Koslow, Scott
6
Sharp, Byron
6
Campbell, Colin L.
5
Kennedy, Rachel
5
Pitt, Leyland F.
5
Bellman, Steven
4
Fulgoni, Gian M.
4
Precourt, Geoffrey
4
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4
Stipp, Horst
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Wind, Yoram
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3
Berthon, Pierre R.
3
Cohen, Justin
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Milfeld, Tyler
3
Pounders, Kathrynn
3
Stafford, Marla Royne
3
Tevi, Alexander
3
Ang, Lawrence
2
Beard, Fred K.
2
Campbell, Colin
2
Droulers, Olivier
2
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Journal of advertising research
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
448
NBER Working Paper
434
International journal of industrial organization
350
Telecommunications policy : the international journal of digital economy, data sciences and new media
339
Discussion paper / Centre for Economic Policy Research
315
Online Information Review
315
Journal of business research : JBR
309
SpringerLink / Bücher
257
CESifo working papers
249
Management science : journal of the Institute for Operations Research and the Management Sciences
234
Economics letters
227
International journal of advertising : the review of marketing communications
216
European Journal of Marketing
213
Journal of Consumer Marketing
203
Information economics and policy : IEP
194
International journal of advertising : the quarterly review of marketing communications
192
European journal of operational research : EJOR
188
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
173
International journal of production economics
169
Journal of marketing communications
162
The journal of industrial economics
162
International journal of production research
160
Strategic Direction
151
Working paper
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
Journal of retailing and consumer services
147
The Rand journal of economics
147
Europäische Hochschulschriften / 5
141
Review of industrial organization : RIO
137
Discussion paper series / IZA
135
Applied economics
132
Aslib Proceedings
127
CESifo Working Paper
127
MPRA Paper
126
The American economic review
126
Discussion papers / CEPR
122
International Marketing Review
119
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ECONIS (ZBW)
250
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1
How
advertising
expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
2
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
3
When brands go dark : a replication and extension : examining market share of brands that stop
advertising
for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
4
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
5
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
6
What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben
;
Yau, Amy
;
Yule, Jennifer
;
Osadchaya, Elena
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 255-283
Persistent link: https://www.econbiz.de/10015071674
Saved in:
7
Immersive
advertising
: a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Cohen, Justin
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10015071676
Saved in:
8
Use and abuse of cultural elements in multicultural
advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
9
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
10
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
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