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How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti; Janakiraman, Ramkumar; Dutta, Shantanu - In: Journal of advertising research 57 (2017) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
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The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
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Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik - In: Journal of advertising research 49 (2009) 3, pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
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Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng - In: Journal of advertising research 48 (2008) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
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Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela - In: Journal of advertising research 48 (2008) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
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Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga - In: Journal of advertising research 54 (2014) 3, pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
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The relationship between competitive pricing and direct-to-consumer advertising : how to manage DCT advertising of RX drugs in an integrated marketing mix strategy
Roy, Abhik; Schramm, Mary E. - In: Journal of advertising research 60 (2020) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10012301363
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Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising research 47 (2007) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
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It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George - In: Journal of advertising research 49 (2009) 4, pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
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The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia; Otterbring, Tobias - In: Journal of advertising research 64 (2024) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10014507666