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Werbung
234
Advertising
209
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Wind, Yoram
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Journal of advertising research
Probleme economice : revistă de studii şi documentare
603
Revista de statistică
492
Theoretical and applied economics : GAER review
282
Journal of business research : JBR
281
Amfiteatru economic : an economic and business research periodical
244
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
184
Journal of advertising : official publication of the American Academy of Advertising
184
Journal of marketing communications
158
European Journal of Marketing
149
MPRA Paper
145
Journal of Consumer Marketing
144
Revue roumaine des sciences sociales / Série des sciences économiques
142
Creativity and innovation management
131
SpringerLink / Bücher
129
Management science : journal of the Institute for Operations Research and the Management Sciences
105
NBER working paper series
102
Studii şi cercetări economice
101
Acta Universitatis Danubius / Oeconomica
100
Romanian economic and business review
96
Working paper / National Bureau of Economic Research, Inc.
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Revue roumaine d'histoire
90
Revue roumaine des sciences économiques
89
Journal of promotion management : JPM
88
NBER Working Paper
88
Revue roumaine des sciences sociales / Série des sciences juridiques
86
Journal of marketing
84
Young Consumers
83
Romanian journal of economic forecasting
82
Strategic Direction
78
European journal of marketing : EJM
77
Journal of historical research in marketing
75
Economics Papers from University Paris Dauphine
74
Journal of marketing research : JMR
74
European journal of operational research : EJOR
73
Lupta de clasa : organ teoretic şi politic al Comitetului Central al Partidului Muncitoresc Român
72
Revue roumaine de géologie, géophysique et géographie
72
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ECONIS (ZBW)
258
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1
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258
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1
The future of
advertising
in China
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
Saved in:
2
Who needs highly creative
advertising
? : how brand familiarity moderates
creativity
's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
Matching creative agencies with results-driven marketers : do clients really need highly creative
advertising
?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
4
How do heuristics influence creative decisions at
advertising
agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
5
Drivers of
creativity
within
advertising
agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
6
Agency
creativity
: teams and performance : a conceptual model links agency teams' knowledge utilization, agency
creativity
, and performance
Lynch, Jacqueline
;
West, Douglas C.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
Saved in:
7
Managing
creativity
in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of
creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
8
Partnering for growth in emerging markets : why
advertising
agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
9
Tracking back-talk in consumer-generated
advertising
: an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
10
Advertising
creativity
matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
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