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The future of advertising in China
Bilby, Julie; Reid, Mike; Brennan, Linda - In: Journal of advertising research 56 (2016) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 53 (2013) 3, pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.; Christodoulides, George; Bonhomme, … - In: Journal of advertising research 58 (2018) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
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Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw; Kilgour, Mark; Koslow, Scott; Sasser, Sheila - In: Journal of advertising research 58 (2018) 2, pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
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Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance
Lynch, Jacqueline; West, Douglas C. - In: Journal of advertising research 57 (2017) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
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Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette; Ozuem, Wilson; Willis, Michelle; … - In: Journal of advertising research 62 (2022) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
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Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S. - In: Journal of advertising research 53 (2013) 4, pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Advertising creativity matters
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403
Persistent link: https://www.econbiz.de/10003768840