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Creativity in large-scale cont...
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Ang, Lawrence
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Journal of advertising research
Creativity and innovation management
130
Journal of business research : JBR
98
SpringerLink / Bücher
57
Academy of Management journal : AMJ
50
International journal of innovation management
49
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Springer eBook Collection
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Working paper / National Bureau of Economic Research, Inc.
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Innovation: organization & management : IOM
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Leadership & organization development journal
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Management Decision
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International journal of hospitality management
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NBER Working Paper
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Technological forecasting & social change : an international journal
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Research policy : policy, management and economic studies of science, technology and innovation
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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NBER working paper series
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Leadership & Organization Development Journal
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Edward Elgar E-Book Archive
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International journal of arts management
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Journal of business ethics : JOBE
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Harvard business review : HBR
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Journal of advertising : official publication of the American Academy of Advertising
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Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business and psychology
22
Journal of cultural economics
22
The Routledge companion to creativity
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Faculty & research / Insead : working paper series
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Harvard-Business-Manager : das Wissen der Besten
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Journal of management & organization : JMO
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Strategic Direction
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Jena Economic Research Papers
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ECONIS (ZBW)
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1
Advertising
creativity
matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
2
A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
Saved in:
3
How effective is
creativity
? : emotive content in TV advertising does not increase attention
Heath, Robert G.
;
Nairn, Agnès
;
Bottomley, Paul A.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 450-463
Persistent link: https://www.econbiz.de/10003923955
Saved in:
4
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
5
Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with
creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
Saved in:
6
What makes win, place, or show? : judging
creativity
in advertising at award shows
West, Douglas C.
;
Caruana, Albert
;
Leelapanyalert, Kannika
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
Saved in:
7
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
8
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
9
What do we know about
creativity
? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
Saved in:
10
Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments
Kilgour, Mark
;
Koslow, Scott
;
O'Connor, Huw
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 12-27
Persistent link: https://www.econbiz.de/10012293492
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1
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