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Journal of advertising research
Journal of sports economics
123
European Sport management quarterly : ESMQ
111
Journal of sport management : the official journal of the North American Society of Sport Management
99
International journal of sport management and marketing : IJSMM
96
Sport management review
77
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Tourism management : research, policies, practice
67
International journal of sport finance
61
International journal of sports marketing & sponsorship
60
Applied economics
29
Hamburg contemporary economic discussions
25
International journal of event and festival management
24
Tourism economics : the business and finance of tourism and recreation
24
Journal of business research : JBR
23
Journal of travel and tourism marketing
21
Hamburg Contemporary Economic Discussions
20
SpringerLink / Bücher
18
Tourism management perspectives : TMP
18
Sport, Business and Management : an international journal ; SBM
17
Applied economics letters
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
European journal of operational research : EJOR
12
Discussion paper series / IZA
11
Research
11
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of promotion management : JPM
10
Sports event management : the Caribbean experience
10
Tourism review : the official journal of the AIEST
10
Journal of hospitality marketing & management
9
Tourism planning & development
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
International Journal of Sports Marketing and Sponsorship
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ECONIS (ZBW)
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1
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
2
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
3
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
4
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
5
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
6
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
7
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
8
Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
Saved in:
9
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
10
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
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