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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
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Journal of Consumer Marketing
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Journal of Product & Brand Management
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Journal of consumer behaviour : an international research review
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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2
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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3
Following the Fashionable Friend: The Power of Social Media — Weighing the Publicity Effectiveness Of Blogs versus Online Magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-321
Persistent link: https://www.econbiz.de/10008993740
Saved in:
4
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
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