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Guilty by association : the boycotting of Danish products in the Middle East
Maamoun, Ahmed; Aggarwal, Praveen - In: Journal of business case studies 4 (2008) 10, pp. 35-41
Persistent link: https://www.econbiz.de/10003795432
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Brands as ideological symbols : the Cola wars
Aggarwal, Praveen; Knudsen, Kjell; Maamoun, Ahmed - In: Journal of business case studies 5 (2009) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
Cover Image
Guilty by association : the boycotting of Danish products in the Middle East
Maamoun, Ahmed; Aggarwal, Praveen - In: Journal of business case studies 4 (2008) 10, pp. 35-41
Persistent link: https://www.econbiz.de/10009885894
Cover Image
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen; Knudsen, Kjell; Maamoun, Ahmed - In: Journal of business case studies 5 (2009) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10009885919